Unit 4: Digital Marketing Channels Assignment 7
In today’s digital marketing landscape, emails continue to play a crucial role in generating leads and conversions for businesses. According to HubSpot, 94% of marketers find email marketing effective for reaching their business goals. (Vaughan, 2023). Email marketing is essential…
Keep readingUnit 2: Inbound & Social Media Marketing Assignment 5
Welcome, everyone! I will embark on a journey into Content Marketing in the Travel Industry today. Today, we investigate the transformative power of Blogs, Videos, E-books, and Podcasts. Blogs Kiersten Rich, the visionary behind The Blonde Abroad, transformed her passion…
Keep readingUnit 2: Inbound & Social Media Marketing – Assignment 4
The importance of personal brandingPersonal branding is more important now than ever before thanks to the internet and social media, people can promote themselves with personal branding, let’s face it we have been using personal branding without even knowing it…
Keep readingUnit 2: Inbound & Social Media Marketing – Assignment 3
Inbound Marketing Report – Kärcher v Nilfisk Each organisation’s approach to inbound marketingKärcher’s approach to inbound marketing is that of simple design and navigation combined with expertise and knowledge, knowing who their customers are (buyer persona’s) with two simple choices,…
Keep readingUnit 1: Evolution of Digital Marketing – Assignment 2
How digital technology has impacted the lives of consumers and businesses around the world. The script/notes from task 2 Click here or the image above to visit my slideshare Click here or the image above to view video presentation
Keep readingUnit 1: Evolution of Digital Marketing – Assignment 1
Adobe Marketing Mix – Product Adobes list of products today is long and distinguished, a far cry from the early days of PostScript® the idea of founders John Warnock and Chuck Geschke, a page description language which enabled users to…
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