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Unit 7: Social Media Advertising

The Role of Social Media Advertising in Digital Marketing Social media advertising has evolved into a core component of digital marketing strategy, enabling organisations to reach, influence and convert audiences within increasingly competitive online environments. Organic reach has steadily declined across major platforms, reducing the visibility of unpaid content and making paid social advertising essentialContinueContinue reading “Unit 7: Social Media Advertising”

Unit 4: Digital Marketing Channels

In today’s digital marketing landscape, emails continue to play a crucial role in generating leads and conversions for businesses. According to HubSpot, 94% of marketers find email marketing effective for reaching their business goals. (Vaughan, 2023). Email marketing is essential for engaging, informing, and converting your audience. By keepingsubscribers informed and interested in your brand,ContinueContinue reading “Unit 4: Digital Marketing Channels”

Unit 2: Inbound & Social Media Marketing

Welcome, everyone! I will embark on a journey into Content Marketing in the Travel Industry today. Today, we investigate the transformative power of Blogs, Videos, E-books, and Podcasts. Blogs Kiersten Rich, the visionary behind The Blonde Abroad, transformed her passion for travel into a thriving platform, focusing on solo female travel. Years of hard workContinueContinue reading “Unit 2: Inbound & Social Media Marketing”

Unit 2: Inbound & Social Media Marketing

The importance of personal brandingPersonal branding is more important now than ever before thanks to the internet and social media, people can promote themselves with personal branding, let’s face it we have been using personal branding without even knowing it before the internet, job interviews you pitch to your potential new employer, you meet newContinueContinue reading “Unit 2: Inbound & Social Media Marketing”

Unit 2: Inbound & Social Media Marketing

Inbound Marketing Report – Kärcher v Nilfisk Each organisation’s approach to inbound marketingKärcher’s approach to inbound marketing is that of simple design and navigation combined with expertise and knowledge, knowing who their customers are (buyer persona’s) with two simple choices, successful and well followed social media, using different platforms to showcase different areas of theirContinueContinue reading “Unit 2: Inbound & Social Media Marketing”

Unit 1: Evolution of Digital Marketing

Adobe Marketing Mix – Product Adobes list of products today is long and distinguished, a far cry from the early days of PostScript® the idea of founders John Warnock and Chuck Geschke, a page description language which enabled users to print to external printers, something that gained the interest of Steve Jobs at Apple andContinueContinue reading “Unit 1: Evolution of Digital Marketing”